JYVÄSKYLÄ, Finland – September 8, 2021 – London-based designer duo Ka Wa Key are the latest brand to use sustainable SPINNOVA® materials. The brand’s new capsule collection of fabrics and yarns SPINNOVA is presented at New York Fashion Week (NYFW) on September 8.
Ka Wa Key and sustainable textile materials company Spinnova present a new sustainable capsule collection at New York Fashion Week. Ka Wa Key designers Key Chow and Jarno Leppänen used different SPINNOVA materials such as fabrics and yarns in the collection. The capsule collection will also be presented in Paris in October but will not be available for purchase.
“We found an instant connection with Spinnova because we share the same ambition to make the fashion industry more sustainable. To our amazement, the SPINNOVA materials were also very versatile and we could use them exactly as we wanted, whether painting on the textile, dyeing it, adding digital prints or knitting with it. I think this collection really shows that there is nothing restrictive about using sustainable materials, ”said Key Chow and Jarno Leppanen of Ka Wa Key.
The capsule collection inspired by a Finnish movie Hardly a Butterfly includes knitted and woven designs such as printed twill. Like other Ka Wa Key garments, the collection is fluid. The color scheme is also inspired by Finland, in particular the country’s national butterfly Holly blue.
The collection uses durable, fully circular SPINNOVA fiber, made from wood or waste and produced without harmful chemicals. SPINNOVA fiber uses 99% less water and produces significantly less carbon dioxide emissions than cotton production. Spinnova has also partnered with leading clothing and apparel brands including adidas, The North Face, H&M Group, Marimekko and Bergans.
“We are happy to see that our material is suitable for podiums, everyday use and outdoors. Collaborating with emerging brands is just as important to us as working with established brands, because we believe that the entire textile industry must become more sustainable, ”added Janne Poranen, CEO and co-founder of Spinnova.
Posted on September 8, 2021