‘Schitt’s Creek’ yarns and patterns will be offered to artisans – WWD

Do you want to create looks from “Schitt’s Creek?”

The Lion Brand Yarn Co., a fifth generation family business, will launch official “Schitt’s Creek” yarns and patterns, which will be available for sale later this year. This collaboration is the result of a licensing agreement between Lion Brand and ITV Studios, the worldwide distributor of the award-winning series “Schitt’s Creek”.

The Lion-branded “Schitt’s Creek” line of products will feature various yarn styles and colors, including white, heather gray, blush and jet black, all of which will carry an exclusive “Schitt’s Creek” label. It will also feature a variety of patterns for adults and children, with step-by-step instructions on how to create the clothing inspired by the “Schitt’s Creek” characters. This includes David Rose’s character sweater collection (worn by actor Dan Levy) and Alexis Rose’s feisty bohemian cardigans (worn by actress Annie Murphy), as well as matching items such as pillows and blankets. blankets.

“Schitt’s Creek” yarn will be made available to home knitters to create looks from the popular series.


It will be available at specialty retailers, as well as lionbrand.com. Retail prices are $9.99 and up.

“We are thrilled and proud to partner with ITV Studios and launch a product line inspired by ‘Schitt’s Creek’, a show that captured the hearts of viewers in multiple countries,” said Chris Mills, President and Chief leadership of Leo. Brand Yarn Co. “In addition to releasing exclusive yarns and patterns that will allow fans and artisans to recreate their favorite garments, we are honored to be associated with a show that promotes positivity, warmth and inclusiveness – messages that are an integral part of Lion’s brand mission as a company.

Kim Dingler, COO of Global Entertainment ITV Studios, said: “Dan Levy, the co-creator and star of ‘Schitt’s Creek,’ searched Etsy and eBay for clothes to dress up and outfit his castmates. Now, thanks to Lion Brand, a company that shares the Schitt’s Creek community spirit, consumers and crafters will have one-stop shopping and can create their own Schitt’s Creek outfits.

“Schitt’s Creek,” created by father-son duo Eugene and Dan Levy, premiered in 2015 on Pop TV. Over five years and six seasons, the story of a wealthy family relocated and brought down to earth in a humble little town called “Schitt’s Creek” has exploded in popularity. The show became popular for its bold fashions, as well as its characters and storylines. For its final season, it won nine awards at the 72nd Primetime Emmy Awards, including Outstanding Comedy Series, as well as two Golden Globes. The show’s creative team decided to end the show in the spring of 2020.

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