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A step in the right direction.
As a brand, Reformation has always put sustainability first. After all, they’re the label behind the now infamous slogan, “being naked is the #1 most sustainable option. We’re #2.” In addition to tracking the environmental impact of its garments and offering its customers a transparent overview of its supply chain, Reformation is now tackling sustainability in the cashmere sector.
According to the brand, the global demand for cashmere has led to the overgrazing of goats in Mongolia, which has unfortunately turned what was once grasslands into arid deserts. That’s why Reformation decided to combat this problem by using recycled cashmere instead.
The brand’s new 90/10 collection is made from 90% recycled cashmere and 10% virgin cashmere, hence the name apt 90/10.
Using this 90/10 blend of recycled and virgin cashmere means Reformation can create its collection using 80% less water and 87% less carbon than conventional cashmere collections. Pretty impressive to say the least.
Of course, the brand is aware that it’s not perfect and there’s still a long way to go, however, it’s a big step forward in Reformation’s goal of striving to become a climate-friendly company. positive by 2025.
Given that the collection is made up of sweaters, cardigans and knit dresses, this launch couldn’t have been better timed. As the perfect addition to your fall wardrobe, the range offers timeless silhouettes like crew neck sweaters and polo shirts, interspersed with modern must-haves like cut-out knit dresses and off-the-shoulder tops. There’s even a cashmere skirt for good measure.
If you’re looking to channel your inner Katie Holmes this fall, emulating her viral bradigan moment, Reformation has even that covered. The label released a crop top and cardigan ensemble that closely resembles Katie’s original 2019 look.
Thanks to Reformation, you will definitely be ready for the upcoming comfortable season.
