As POPSUGAR editors, we independently curate and write things we love and think you’ll love too. If you purchase a product that we have recommended, we may receive an affiliate commission, which in turn supports our work.
There I was, sitting in my desk chair taking the SmartFit quiz for Emma Lovewell’s new waistless denim collection with fashion tech company Sene. But I might as well have been sitting on my Peloton bike, about to press “start” on one of Emma’s toughest rides – that’s how worried I was. Why the doubt? Well, firstly, these jeans were supposed to magically fit my body to a T when they arrived at my door, based on my answering a few questions that didn’t ask me to divulge my usual size or to use a tape measure.
“I always thought getting custom clothing would be out of reach, unavailable, or too expensive.”
As a short person with athletic legs, I almost always have to have my pants altered or adjusted myself because they are tight in some places and loose in others. (I know I’m not the only one having issues with the standard sizing system.) But I also generally don’t like the way ripped jeans or anything in a light wash on my figure. Those two qualities make up Emma’s entire lineup as she’s a huge fan of ’90s trends (if she’s one of your favorite Peloton instructors, you probably know that and frequently sign up for her weekly ’90s-themed class). 90s). I hadn’t worn boyfriend jeans since middle school either, and yet, of the six styles available, the baggy silhouette was the one I liked the most. Intrigued by the science behind Sene x Emma and how great Emma looks in the jeans, I jumped in and processed my order.
Two weeks later, the most comfortable, perfectly fitting jeans I’ve ever worn in my life were mine. Seriously, they’re more luxurious than some sweatpants I own, and I swear on #TeamLovewell I’m not exaggerating. They stop at my ankle, allowing for a moment of shoe under the hem, and they’re roomy but not saggy; light and distressed but structured enough that I didn’t feel like they were straining and emphasizing every line of my body.
But how did Emma, lifestyle and wellness athlete extraordinaire and Peloton athlete, come to master the task of constructing such flawless denim? The former fashion model knew that Sene co-founders Ray Li and Mark Zheng were the people to help him get the job done because, as a team, they value quality fabrics, representation and a system production that minimizes waste. By making one-offs, the company doesn’t cater to the masses, and the Japanese factory in Sene recycles its dye water for environmental purposes – Emma even told me it’s clean enough to drink.