Origin Materials and LVMH Moët Hennessy Louis Vuitton Form Strategic Partnership to Bring Carbon Negative Materials to the Fragrance and Cosmetics Industry

WEST SACRAMENTO, Calif. and PARIS — April 19, 2022 — Origin Materials Inc., a carbon-negative materials company, and LVMH Beauty, a division of LVMH Moët Hennessy Louis Vuitton, a global leader in luxury goods, today announced a strategic partnership to develop sustainable low-carbon packaging for the perfume and cosmetics industry.

As part of this strategic partnership, LVMH has signed a multi-year capacity reservation agreement with Origin Materials for the purchase of sustainable, carbon-negative PET (polyethylene terephthalate) for the packaging of perfumes and cosmetics.

PET produced using Origin technology is functionally identical to petroleum-based PET, but with a significantly lower carbon footprint since it is made from sustainable wood residues that capture carbon. Additionally, Origin PET is also recyclable into fossil-based PET within existing infrastructure, which is key to creating a circular economy with a significantly reduced carbon footprint.

Origin aims to continue working with LVMH Beauty on sustainable packaging solutions across its family of renowned brands, which includes Parfums Christian Dior, Parfums Givenchy, Guerlain and others. Origin’s technology can help LVMH Beauty Houses reduce the carbon impact of their products while maintaining the high-end aesthetics and uncompromising performance that luxury customers expect.

“At LVMH, with our Life 360 ​​program, we have made the decision that our packaging will contain zero plastic from virgin fossil resources in the near future. Origin’s bioplastics technologies play a crucial role in helping LVMH achieve its sustainability goals without compromising on quality. LVMH Beauty is pleased to collaborate with Origin, supporting innovative technologies,” said Claude Martinez, Executive Chairman and CEO of LVMH Beauty.

“LVMH is a powerhouse of luxury brands, with a high level of excellence for the environmental performance of its products,” said Rich Riley, co-CEO of Origin Materials. “Our mission to enable the global transition to sustainable materials as quickly as possible is perfectly aligned with LVMH’s ambitious environmental initiatives. We look forward to helping LVMH reduce its carbon footprint and achieve its sustainability goals while continuing to deliver superior product experiences to its customers.

Posted: April 19, 2022

Source: Original Materials / LVMH

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