When we choose to support local independent businesses, it’s good for us because it’s good for our community. Choosing local first means more of the money we spend stays in our community, which translates into better paying jobs and contributes more to the local tax base.
Choosing local first also reinforces the uniqueness of our community, while reducing our impact on the environment. And local business owners are also residents of our community, supporting local charitable causes as well as other local businesses, creating a domino effect throughout the local economy.
needles in the hay

Peterborough’s favorite yarn store, Needles in the Hay in downtown Peterborough, is owned by local resident Deanna Guttman, who bought the freelance business from store founder Bridget Allin in the summer of 2016.
Celebrating its 10th anniversary in 2020, Needles in the Hay is a place where you can find high quality natural fibers in a myriad of beautiful colors and socialize with people who share your passion for fiber arts.
Guttman and his staff work hard to bring you the best selection of high quality yarns at a variety of price points, and research high and low to ensure you get the best products at the best value.
They have a particular passion for wool, but you will also find yak, cashmere, alpaca, silk, linen, etc. at the shop. Needles in the Hay is one of the few dealers in Canada to carry the famous Brooklyn Tweed wire line.
As well as selling yarn and accessories for hand knitting and crocheting, Needles in the Hay also provides support and builds a community around fiber arts in Peterborough. The store has recently offered weekly “Knit Doctor” and “Crochet Doctor” sessions. Knit Doctor (knitting only, basic to advanced) takes place Tuesdays from 5-6 p.m. with Deanna, and Crochet Doctor (crochet, but also basic to intermediate knitting) takes place Wednesdays from 6-7 p.m. with Grace. Sessions are open to everyone (no purchase necessary).
On Friday, November 29, Needles in the Hay is open for additional hours (8 a.m. to 8 p.m.) and offers Black Friday specials through Sunday, December 1 (or while supplies last):
- Brooklyn Tweed Bundle: 15% off your project, when you purchase the pattern and yarn together (includes Ranch 02). This promotion runs all weekend from Black Friday.
- Select Bulky Skeins Clearance for $10. These skeins all weigh 200g and above. In store only, while supplies last.
- Selected clearance yarns for $4.50 per bale. In store only, while supplies last.
- 10% off everything Lopi Blankets (100% Icelandic wool, made in Iceland) all weekend from Black Friday.
- $31 off hipster shawl (by Joji Locatelli) Together. Includes pattern and five skeins of Myak baby yak medium. On sale for $125 (regular price is $156). This promotion runs all weekend from Black Friday.

The Brooklyn Tweed Bundle, Lopi Blankets and Hipster Shawl Bundle will also be available for purchase on Needles in the Hay’s website at needlesinthehay.ca starting at 8 a.m. on Friday, November 29. Other promotions are available in-store only. To note: No stacking of discounts on promotions (e.g. Needles in the Hay cannot apply loyalty points in addition to Black Friday promotions).
In addition to the Black Friday weekend promotions, Needles in the Hay is also launching BT by Brooklyn Tweed. These two quick and fun patterns, written for the beginning knitter but can be enjoyed by knitters of all skill levels, are great projects to give as gifts. The patterns will only be available at Brooklyn Tweed stockists, including Needles in the Hay, through December 4. Free with yarn purchase.
Needles in the Hay is located at 385 Water Street in downtown Peterborough. For more information, call 705-740-0667 or email [email protected]. For more information on products, classes and events, and to order online, visit needlesinthehay.ca. You can also follow Needles in the Hay on Twitter, Facebook, and instagram.
Do you own a local independent business? If you would like to be featured in our “choose local” promotion, contact kawarthaNOW editor Jeannine Taylor at 705-742-6404 or [email protected].